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Twitter videos keep growing on mobile

Twitter videos keep growing on mobile

Even if you think your company is on top of its social media marketing efforts, chances are there is yet more that you could be doing. In particular, the mobile arena continues to grow and develop seemingly without slowing down – and if you’re not harnessing the potential that this segment represents, it’s about time you started to.

Key features of Microsoft’s Windows 10

Key features of Microsoft’s Windows 10

Microsoft is working to overcome the terrible reputation of Windows 8. The operating system was a major disappointment and was criticized badly by many who use it. Now Microsoft intends to stage a comeback by launching the all-new Windows 10. A raft of new innovations and features have been implemented into Windows 10, all of which are aimed at improving user experience.

Dashboards assist in business functions

Dashboards assist in business functions

A dashboard is a business intelligence tool used to display metrics and key performance indicators (KPI) for organizations. The tool has grown in popularity over recent years, since implementing business dashboards has become cheaper and easier than ever before.

Facebook is about to bring ads to Messenger

Facebook is about to bring ads to Messenger

Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform.

Is Google’s new Chromebook worth $1,000?

Is Google’s new Chromebook worth $1,000?

If you’re a fan of Google’s Chromebook line of laptops, you may be excited about their latest addition – the Pixel. Stocked with advanced features, such as a high-resolution touchscreen and USB type C ports, you may be chomping at the bit to get your hands on this brand spanking new piece of technology.

5 ways to stay productive in a power outage

5 ways to stay productive in a power outage

Power outages can be a most unpleasant surprise, especially when you’re in the middle of an important task with your clients via Skype or using the Internet to assist in your daily business activities. With that in mind, what can you do when you’re facing a power outage for hours? You can hardly loiter around waiting for it to come back – the longer your business stays offline, the more trust you lose from your clients.

Measure your social media ROI to win business

Measure your social media ROI to win business

For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of your marketing tactics are working for you and which aren’t. That’s why we’ve gathered some practical ideas that allow you to track your marketing progress and ROI.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing.

4 essential components of a BCP

4 essential components of a BCP

Disasters can strike and ruin businesses at the most unexpected times, but observant companies will prepare for the worst – they will have a business continuity plan (BCP) at the ready. Not only can they survive a disaster, they also gain an increased competitive advantage over competitors due to quick responsiveness and recovery.

BI is easy when you ditch these mistruths

BI is easy when you ditch these mistruths

What does business intelligence mean to you and your company? Most business owners think they have a pretty good idea, when the reality is that our grasp on this most vital of business tools is all too often outdated and no longer fit for purpose. Just like other concepts and tools inside and beyond the corporate world, the ideas behind business intelligence have seen dramatic changes in recent years – fuelled not least by the arrival of a new generation of entrepreneurs who have set out to do things differently.

Network like a pro on social media

Network like a pro on social media

Do you use social media for fun, but have no idea how to harness it to grow your business? You’re not alone. There are thousands of business owners out there who are clueless when it comes to social media as a networking and marketing tool. So to help you understand basic social media etiquette and how to network like a pro, we’ve given you a quick rundown of how to use Facebook, LinkedIn and Twitter to benefit your business to the max.