A highly optimized PowerPoint presentation can sometimes spell the difference between a closed sale or a missed one. It’s for this reason that business owners take the time to painstakingly optimize presentations in order to greatly influence their prospect’s decision about buying their products or services. If that’s what you’re hoping to do, then this article is what you need.
Choose a font size and style that can be seen by your audience from a distanceThere is no point in creating a PowerPoint presentation if your audience can’t even see or understand what’s on your slide. One of the best ways to ensure that your audience does in fact understand what’s written is for you to use the proper font size and a simple font style.
You have to consider how far back your audience might be sitting when watching your presentation along with the technology you will be presenting on. For example, if you are in a theater using older projection technology, it may be hard to read certain types of font, colors, etc. So it is better to use a larger font size and contrasting colors.
If you can, try to practice the presentation ahead of time and sit at the back to see whether your slides can be seen and read.
Emphasize on the information and not the look of your slidesDon’t ever compromise how your information is presented for the sake of how the slides look. Remember that the point of doing the presentation is to convince your audience to act and not to impress them with a beautifully made presentation.
In order to do this simply create your presentation with only the information your audience needs. Leave out any visuals and focus on outlying the information first. Once you have the information on the slides, then you can add the effects and visuals, being sure to keep them minimal so the information shines and is highlighted.
Avoid handing out printouts of your presentationOne of Seth Godin’s - a marketing and presentation guru - tips for avoiding a really terrible PowerPoint presentations that focus on selling products or services, is to have a maximum of 6 words or lines per slide. The slides are more for points that you will talk about and expand upon. Anymore than that is less than ideal.
Now imagine what would happen if you give your audience a print out of your presentation. They probably won’t be able to make out what your message is since there are only a maximum of 6 words per slide. Beyond that, note packages often lead to people reading ahead and paying attention to the notes in front of them, rather than you, the speaker. Plus, the rustling of paper when people flip pages can also be distracting for the audience and presenter alike.
What we suggest is instead at the beginning of the presentation note that you will make the presentation available online after the presentation is over and providing scrap paper or notebooks for people who wish to take notes. That being said, if the presentation you are giving in educational, notes with a copy of the slides would be a good idea, but be sure to keep the content of the actual slides minimal, more just talking points.
Be consistentWhether we’re talking about the message that you’re trying to convey, the theme of your slides or the tone/pacing of your presentation, you have to be consistent.
The more consistent you are, the more focused your audience will be. This is because consistency helps establish and give clarity to your message, making sure that it doesn’t fall through the cracks.
Phrase your points in a way that it talks directly about the benefitsWe all like to be on the receiving end of something good right? If you focus on telling your audience about the benefits that they can acquire, chances are they’ll be very attentive because your presentation is all about their benefits.
These PowerPoint presentation tips can help you get more results out of your presentations. If you are looking to learn more about how you can leverage PowerPoint for better presentations, contact us today to see how we can help.