Reputation and image management are important for businesses that desire wealth, trustworthiness, and entrepreneurial longevity. The good news is you don’t have to be a genius to keep your company alive online. Just follow these simple steps.

Be seen on search results

In his book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies, mentions the importance of a company’s search results that appear after pressing enter.

Your brand's online reputation is not helpless from negative reviews on consumer complaint sites. Though it's nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints.

Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat.